Thank you for being an ExpressVPN partner! We want to help you maximize your sales and earnings. Over years of working with our affiliate partners, we’ve put together this series of best practices to share with you to apply to your own sites to improve their conversion rates and earn you more money!
What is CRO?
CRO stands for Conversion Rate Optimization and is the process of increasing the percentage of users who create the desired action on your page or website - sales!
Types of CRO:
- Design: this relates to the look and feel of the page; ensuring the key information is presented in the best possible light all driving the reader to the goal - to convert!
- Content: this relates to the information itself. Is it factually correct, grammatically correct, are the correct offers being promoted and is it written in a way that answers readers’ questions?
Design
Lesson 1
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Check your image assets are up to date
Lesson 2
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When & How to include a Summary Box or Comparison Table
Lesson 3
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How best to use a hero image
Lesson 4
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How to Use CTAs to attract your reader
Lesson 5
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Content
Lesson 6
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How to watch with ExpressVPN
Lesson 7
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Conversion
Lesson 8
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SEO
Lesson 9
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Our Products
Download ExpressVPN assets
- Visit this page to download the following materials:
- Banners and creative assets
- Suite of CTA buttons
- Library of lifestyle images
- Pop-ups
- Request CRO on Notion