How to Demonstrate Strong E-E-A-T

What do the Quality Raters’ Guidelines (QRG) say about E–E-A-T?

Google’s quality rater guidelines, also known as the search quality evaluator guidelines, are available for anyone to read. Google updates the wording in this document a couple of times a year.

This document is loaded with discussions on Expertise, Experience,  Authoritativeness and Trustworthiness. We want to pay attention to this information as Google has told us that these guidelines are a key to helping us understand what Google wants to see on a website in terms of quality.

In a CNBC interview, Google’s VP of Search, Ben Gomes was asked about the connection between Google’s Quality Raters’ Guidelines and Google’s algorithms. He said:

You can view the raters’ guidelines as where we want the search algorithm to go. They don’t tell you how the algorithm is ranking results, but they fundamentally show what the algorithm should do.

How does Google measure E-E-A-T algorithmically

1. They understand the meaning of your query.
2. They find content in their index that is relevant to your query. (How they do this is a whole other fascinating discussion. Google’s new documentation on how their systems work tell us that AI called RankBrain helps Google understand concepts in queries. And neural matching helps Google find pages that cover those concepts. And passage ranking helps them find individual sections of pages that are relevant.)

After identifying relevant content, our system aim to prioritize those that seem most helpful. To do this, they identify signals that can help determine which content demonstrates expertise, authoritativeness, and trustworthiness.

See Google’s documentation on How to create helpful, reliable, people-first content:

Creating Helpful, Reliable, People-First Content | Google Search Central  |  Documentation  |  Google for Developers

Google's ranking systems are designed to present helpful, reliable information that's created to benefit people. Learn how to evaluate your own content with the self-assessment questions.

developers.google.com

How to Improve Google E-E-A-T