What is On-page SEO? (102)

What elements does On-page SEO include?

• Elements of On-page SEO include:
• Title tags
• Internal links
• HTML code
• URL optimization
• On-page content
• Images
• User experience (UX)

Why is On-Page SEO Important?

• A well-optimized page helps Google understand what the content is about, which helps it organize and rank your page
• On-page SEO is the key for ranking your site better
• To rank your content higher you need to optimize it for:
• User experience (UX)
• Bounce Rate and Dwell Time
• Search Intent
• Page loading speed
• Click-through-rate

How Can you Optimize Your Content for On-page SEO?

1. Use your target keywords in the first paragraph
• This allows you to make your purpose and topic clear from the beginning
2. Use H1 and H2 tags for titles and subtitles
• This makes the content outline clear for the Google algorithm so that it understands how you’ve organized your text
3. Optimize URLs
• If you create a URL that includes important keywords, the topic that this particular page will cover becomes more obvious
4. Write unique, optimized content
• This is important because the search engine prioritizes relevant, valuable, and optimized content that fulfills searchers' needs as completely as possible
5. Add and Optimize images
• The more helpful your images are, the more likely users will show higher signs of engagement
• Images also help with breaking down text into smaller paragraphs
6. Optimize for user engagement
• Use clear headlines that indicate the topic of each section of your content to improve readability
• Make bullet points and lists to ensure that the material is easy to scan
• Incorporate images and video
• Create relevant calls-to-action that encourage users to click and access related content
• Have a clean and crisp layout that doesn’t distract users from your content