How to Write (Awesome) VPN Comparison Articles

Welcome back to the final installment of our guide on How To Write Great Content Articles that’ll drive more clicks and generate more money.

In this week’s guide, we’ll teach you SEO tricks for optimizing VPN Comparison articles to rank better on Google and increase sales from your affiliate links.

Let’s get started!

Understanding The Reader’s Intention

When readers click on a comparison article, they’re trying to answer a simple question: Which product is better?

Our job as content marketers is to help them get the answers. But more importantly, we need to ensure that they’re getting the answer from us.

Google now rewards and ranks helpful content higher in search results, which means you need to prioritize helpfulness for better rankings.

But how do you write helpful content?

Serving Up Content, One Table At a Time

One easy way to create helpful content is to present them as a comparison table. Here’s an example:

“LuckyVPN and FastVPN are the heavy-weight champions of <problem statement>. They both have similar features but yet are entirely different in some aspects.

In this post, we’ll compare the main features of both models to help you decide which VPN is right for you.”

Here’s why a comparison table is a great idea:

• Quick Clarity: It presents key information in a concise, easy-to-digest format, helping readers quickly understand the differences and similarities between options.
• Visual Appeal: A well-organized table is visually engaging, breaking up blocks of text and making complex data easier to absorb.
• Simplified Decision-Making: A comparison table simplifies decision-making by laying out features, prices, pros, and cons side by side. It helps readers make informed decisions without the need for extensive reading.
• Highlight Key Features: This allows writers to emphasize the most critical factors readers should consider when comparing options.
• Time-Saving: Readers can immediately see relevant details at a glance, reducing the need to scour the entire article for information.
• Improves Retention: Structured data in tables often makes it easier for readers to remember specific points compared to narrative text.

Now that we have a visual example of a comparison table let’s learn how to populate it.

What’s In a Table?

As you've likely noticed, comparison tables are designed to be bite-sized and comprehensible, so it's important to emphasize keys points of comparison.

Let’s look at the important categories to cover when doing a comparison table for a VPN:

• Performance (including Speed)
• Streaming Compatibility
• Privacy and Security
• Torrenting
• Pricing

Once you’ve finished the initial comparison, you can create more detailed paragraphs below the table that elaborate on the points within the table. For example, if you’re discussing Streaming Compatibility, you can elaborate on the services LuckyVPN and FastVPN help unblock.

The TL;DR

One great tip from the SEO toolkit is to include a TL;DR summary at the beginning of the post, providing a brief and concise answer to the article's main point.

It can look something like this:

A TL;DR or a brief paragraph that quickly answers the headline's question signals to Google and the reader that this content is useful and provides an immediate answer, which helps rank the article better.

The Sum Of It All

We all love a good ending, so be sure to conclude your article with a summary of the main points and the results, with the appropriate header and content. For example:

FastVPN vs. LuckyVPN: Which VPN service is better?

Overall, FastVPN is a solid choice for <problem statement> through its fast speeds and service reliability. It scored higher in all of our tests as compared to LuckyVPN. Thus, we have rated it the Best VPN of 2024.

If you’d like to find out more, here are our more in-depth reviews of the VPNs:

• FastVPN Review 2024
• LuckyVPN Review 2024

A well-written summary reinforces the key differences and similarities between the options, making the core insights more digestible. If a reader is skimming or rushing, the summary provides an immediate takeaway, clarifying the article's main conclusions without reading every detail.

Action Needed

Last but not least, remember to include various call-to-action (CTA) buttons throughout the article. CTA buttons are essential for driving conversions and keeping a particular product at the top of the user’s mind.

In the case of a comparison article, we recommend having a minimum of three call-to-action buttons in the article:

1. One for Product #1 - LuckyVPN
2. One for Product #2 - FastVPN
3. A final button for your overall recommendation (Hopefully, that’s ExpressVPN!)

Putting It All Together

Now that you’ve learned how to write:

1. Product Reviews - FastVPN Review 2024
2. General Comparison Article - Best VPN 2024
3. Branded Comparison Article - LuckyVPN vs Best VPN

You can now form our overall strategy, where the articles can be internally linked to help complete the perfect page structure for promoting affiliate links and driving revenue.

Hopefully, we’ve empowered you to write the best affiliate marketing content possible.

Now, get writing!