In order to fully explain how to improve the quality and quantity of traffic to your website, we are firstly going to define what is SEO and why is it important to have a good SEO strategy.
What Is SEO?
- SEO stands for Search Engine Optimization
- It is a set of practices designed to improve the appearance and positioning of web pages in organic search results (for example: search results on Google or Bing)
- Types of SEO:
- On-page (Blogs, product copy, web copy)
- Off-page (Backlinks)
- Technical SEO (Site indexing)
Why is SEO important?
- It is important for getting Organic Search results because they are unpaid listings on a search engine results page that the search engine has determined are most relevant to the user’s query
- For example:
- Quality of organic traffic is also very important because good quality sites attract visitors who are genuinely interested in the products, information, or other resources your site has to offer
- Last but not least, Quantity of organic traffic is highly important because the users are far more likely to click on search results that appear near the top of the search results page
- This is why it’s important to use your SEO strategy to rank relevant pages as highly as you can
How does SEO work?
- Search engines, such as Google and Bing, use crawlers to gather information about all the content they can find on the internet
- The crawlers search known web pages and follow internal links to pages within that site as well as external links that lead to pages on other sites
- The content on all of those pages help the crawler understand what each page is about and how it’s semantically connected to all of the other pages within the search engine’s massive database
- When a user types a query into the search box, the search engine uses complex algorithms to pull out what it believes to be the most accurate and useful list of results for that query
- These organic results can include:
- Web pages full of text
- News articles
- Images
- Videos
- Local business listings
- etc.
- SEO takes into consideration all of the factors above to develop and implement search marketing strategies in hopes to get:
- High search engine results
- Lots of high-quality user traffic
- What is an SEO Audit?
- An SEO Audit for your website can help you improve your organic rankings
- It can analyze your current position in rankings
- The audit can also provide on-page recommendations in order to rank #1 for the relevant keywords in your articles
To request an SEO Audit for your website you can contact your affiliate manager or fill out this ➡️ Google Form ⬅️